At Fish and Flame, we believe that great fish and chips start with great fish. But the story behind our dishes goes far beyond the batter and the chips—it begins with the hardworking local fishermen who brave the Welsh seas to bring the freshest catch to Rhyl. Supporting these fishermen is at the heart of our mission, and it’s one of the reasons locals and visitors alike choose our restaurant.

The Importance of Local Sourcing

Sourcing fish locally isn’t just about convenience—it’s about quality, sustainability, and community. By working directly with fishermen from the North Wales coast, we ensure that our customers enjoy fish that is as fresh as possible, often caught just hours before it reaches our kitchen.

Local sourcing also helps maintain a thriving coastal economy. Every fish we buy supports the livelihoods of small businesses and families in the area, preserving the traditions and skills of generations of fishermen. For us, every plate of fish and chips is a way of giving back to the people who make Rhyl’s seaside culture so unique.

From Sea to Plate

The journey of our fish starts on the waters off the North Wales coast. Early in the morning, local fishing boats set out, navigating the waves to catch cod, haddock, and other seasonal fish. These fishermen know their waters intimately, using traditional methods alongside modern sustainability practices to ensure the seas remain productive for years to come.

Once the catch returns to port, it’s carefully inspected, cleaned, and transported directly to our restaurant. This rapid process means that the fish arriving in our kitchen is fresher than anything you could find in a supermarket. For our chefs, freshness is key—it affects not only taste but also texture and the overall quality of every dish we serve.

Sustainability Matters

At Fish and Flame, we take sustainability seriously. Working with local fishermen allows us to monitor the impact of our seafood sourcing and make choices that protect the marine environment. Many of our suppliers follow strict sustainable fishing guidelines, helping to ensure that fish stocks remain healthy and plentiful for future generations.

Our customers often tell us that knowing their meal supports responsible fishing practices makes the experience even more enjoyable. Eating with care isn’t just a trend—it’s a way to preserve the coastal communities and environments that make places like Rhyl so special.

Building Relationships with Fishermen

Our relationship with local fishermen goes beyond business—it’s personal. Over the years, we’ve developed strong bonds with the men and women who bring the sea to our tables. We learn from them, respect their craft, and share in the pride of every catch.

These connections allow us to offer customers a unique insight into the story behind their meal. Every fish served in our restaurant carries a history—the story of the ocean, the hard work of local fishermen, and the dedication to quality that defines our restaurant.

Why Locals Appreciate It

Rhyl residents have made it clear that supporting local businesses matters to them. When they choose our restaurant, they’re not just enjoying a delicious meal—they’re supporting the people who make it possible. Locals often tell us that the freshness of our fish is unmistakable and that knowing the food has a local. Sustainable story behind it makes the dining experience even better.

Taste the Difference

Fresh fish isn’t just a claim—it’s something you can taste in every bite. From the first crisp, golden bite of our battered cod or haddock to the tender. Flaky fish inside, the quality of local, sustainably sourced seafood shines through. Pair it with perfectly cooked chips, a squeeze of lemon, and a touch of homemade tartar sauce. You’ve got a meal that reflects the best of Rhyl’s coastal culture.

Supporting the Community, One Plate at a Time

At Fish and Flame, supporting local fishermen isn’t just a business choice—it’s a way of life. Every dish we serve honors the people who work tirelessly at sea. The communities that support them, and the tradition of fresh, local fish that has made Rhyl a beloved seaside town.

When you visit us for fish and chips, you’re not just enjoying a meal—you’re becoming part of this story. A story of sustainability, quality, and community. A story that we’re proud to share, one plate at a time.